Maldives Marketing and Public Relations Corporation (MMPRC/Visit Maldives) and industry partners are marketing the destination at one of the biggest global trade fairs in Spain, FITUR 2022, held in Madrid. FITUR 2022.

FITUR 2022 conducted from the 19th to the 23rd of January 2022, is the global meeting point for tourism professionals and the leading trade fair for inbound and outbound markets globally.

FITUR brings together travel agencies, wholesalers - tour operators, hotels & accommodation, carrier companies, leisure & culture, infrastructures, Spanish official organizations, and travel media. The event offers excellent business opportunities, access to qualified and relevant travel buyers, influencers, and market professionals. Over 42,000 trade visitors and more than 20,000 general public visitors are expected to attend the event, while around 2,500 journalists from 33 countries will cover the event.

The Maldives is represented at the fair by MMPRC along with 13 registered industry partners: Book Me Maldives, Intour Maldives, Lets Go Maldives, Travel Connection, Sun Ocean, Perfect Voyage, Roam Maldives, Lily Hotels, Villa Hotels & Resorts, Brennia Kottefaru, the Standard Hurawalhi Maldives, Medhufushi Island Resort and Finolhu Baa Atoll Maldives.

MMPRC is participating in this global trade event to market the destination as a safe haven offering unique experiences to tourists, under MMPRC's marketing strategy which focuses on maintaining destination momentum and increasing arrival numbers from Spain and around the globe.

By the end of December 2021, Spain was the 7th top source market to the Maldives in 2021. During this period a total of 1,312,706 tourists arrived in the Maldives out of which 37,186 were from Spain.