Mr. Thoyyib Mohamed speaking at this panel discussion held on the sidelines of OTM.
Mr. Thoyyib Mohamed speaking at this panel discussion held on the sidelines of OTM.
Maldives Marketing and Public Relations Corporation (MMPRC/Visit Maldives) has initiated exhibiting the Maldives at the biggest travel trade event held in India, OTM Mumbai, as the partner country, to further strengthen the Maldives’ brand visibility in this market.

OTM, also referred to as the gateway to India's largest travel market, is one of the largest international gatherings of travel trade buyers and professionals in India. This event provides the opportunity for the international travel trade to meet tourism professionals and build long-term business relations from around the world.

Speaking at this panel discussion held on the sidelines of OTM under the title “The Importance of India-Outbound in the Post Pandemic Market Recovery”, the Chief Executive Officer and Managing Director of MMPRC, Mr. Thoyyib Mohamed addressed the current position of the market and the ongoing efforts by MMPRC and industry stakeholders to maintain the Maldives as one of the most preferred destinations among Indians. MMPRC was also conferred an award by One Above Agency, one of the leading travel agencies of India, in recognition of the work done by the corporation in the Indian market. The award was titled “FRIEND OF INDIAN OUTBOUND TRAVEL FRATERNITY”.

Under MMPRC’s efforts to enhance the destination presence during OTM, Maldives will be exhibited as the partner country during the three-day fair. As the partner country, Maldives is entitled to visibility on both offline and online components. As the such Maldives will be promoted as a preferred holiday destination for Indians by highlighting tourism products and segments and experiences at strategic locations of the venue.

The Maldives will also be represented by MMPRC at a designated stand at OTM 2022, along with 18 co-exhibitors. The main purpose of participating in this event is to promote the Maldives as a safe haven for travelers and to update the Indian travel trade with the latest information and travel guidelines from the destination.

The fair is being held in Mumbai, India, from the 14th to 16th of March 2022, at the Bombay Exhibition Center. This year's OTM event will see over 1,100 exhibitors from 55 countries, with visitor figures estimated to reach over 30,000 during the three days of the event.