Maldives Marketing and Public Relations Corporation (MMPRC/Visit Maldives) is marketing “Visit Maldives… the Romantic Side of Life” through a joint campaign with two South Korean travel agencies - Palm Tour and Honeymoon Resort. Under this campaign, online and offline activities will be held for three months to promote the Maldives as one of the safest and most alluring honeymoon and romantic destinations.
Palm Tour is one of the top honeymoon agencies for overseas travel in South Korea with over 15 branches nationwide. The award-winning agency offers a wide range of Maldives products with various flight and resort options. Honeymoon Resort is also one of the biggest honeymoon travel agencies in Korea with a Business history of over 20 years sending over 400,000 honeymooners.
Under the online components of this campaign, Palm Tours and Honeymoon Resort will develop exclusive Maldives promotion pages; place banners on their websites with the destinations advertisements; advertising content on the websites and social media pages of both companies; and paid adverts on Naver, Google, and Youtube. The offline segment of the campaign will see Maldivian products showcased at fairs, providing the latest destination information including visa requirements and guidelines, said MMPRC. It will also include advertisement banners in different pertinent locations, lucky draws, raffle giveaways, and advertisements to attract attention to the destination from honeymooners and newly-married couples.
This campaign is held in line with MMPRC’s strategy to maintain the destination presence in the South Korean market and to efficiently promote various products, experiences, and segments of tourism to increase future bookings and arrivals from South Korea.
In 2021, a total of 1,312,706 tourists arrived in the Maldives from which 6839 were from South Korea. As of 15th May 2022, the Maldives has welcomed 7,191 tourists from this market this year. Prior to COVID-19, South Korea was the third largest outbound tourism source market in the Asia-Pacific (APAC) region in 2019, with 28.7 million international departures.
Palm Tour is one of the top honeymoon agencies for overseas travel in South Korea with over 15 branches nationwide. The award-winning agency offers a wide range of Maldives products with various flight and resort options. Honeymoon Resort is also one of the biggest honeymoon travel agencies in Korea with a Business history of over 20 years sending over 400,000 honeymooners.
Under the online components of this campaign, Palm Tours and Honeymoon Resort will develop exclusive Maldives promotion pages; place banners on their websites with the destinations advertisements; advertising content on the websites and social media pages of both companies; and paid adverts on Naver, Google, and Youtube. The offline segment of the campaign will see Maldivian products showcased at fairs, providing the latest destination information including visa requirements and guidelines, said MMPRC. It will also include advertisement banners in different pertinent locations, lucky draws, raffle giveaways, and advertisements to attract attention to the destination from honeymooners and newly-married couples.
This campaign is held in line with MMPRC’s strategy to maintain the destination presence in the South Korean market and to efficiently promote various products, experiences, and segments of tourism to increase future bookings and arrivals from South Korea.
In 2021, a total of 1,312,706 tourists arrived in the Maldives from which 6839 were from South Korea. As of 15th May 2022, the Maldives has welcomed 7,191 tourists from this market this year. Prior to COVID-19, South Korea was the third largest outbound tourism source market in the Asia-Pacific (APAC) region in 2019, with 28.7 million international departures.
