Maldives Marketing and Public Relations Corporation (MMPRC/Visit Maldives) has launched a marketing campaign with Veepee to position the Maldives as a top-of-the-mind destination in the French market.
Veepee is a French-based company that created the concept of flash sales. They are a leader in Europe in the Flash Sales business with 24 million members in France. The company has become a major player in e-commerce and is organized in close collaboration with more than 3,000 major brands. Veepee has an affluent audience who are constantly searching for their next holiday destination, which guarantees great publicity for the destination through this campaign.
During the joint campaign with Veepee, MMPRC will promote the Maldives’ tourism products (resorts, hotels, guesthouses, and liveaboards), the unique experiences available for tourists from the destination, and the different segments of tourism available in the country, and the latest travel guidelines to the French market.
As of 8th June 2022, 732,884 tourists visited the Maldives, with France contributing 3.9% of the total market share. During this period, France ranked as the 7th top source market for the destination with 28,904 tourist arrivals.
Veepee is a French-based company that created the concept of flash sales. They are a leader in Europe in the Flash Sales business with 24 million members in France. The company has become a major player in e-commerce and is organized in close collaboration with more than 3,000 major brands. Veepee has an affluent audience who are constantly searching for their next holiday destination, which guarantees great publicity for the destination through this campaign.
During the joint campaign with Veepee, MMPRC will promote the Maldives’ tourism products (resorts, hotels, guesthouses, and liveaboards), the unique experiences available for tourists from the destination, and the different segments of tourism available in the country, and the latest travel guidelines to the French market.
As of 8th June 2022, 732,884 tourists visited the Maldives, with France contributing 3.9% of the total market share. During this period, France ranked as the 7th top source market for the destination with 28,904 tourist arrivals.
