NDTV Food has featured a special episode on Maldivian gastronomy, expected to reach over 130 million households and 20 million individual users via their mobile app. The show is titled Food & Flavours from the Sunny Side of Life.
The program featured Chef Mohammed Haneef, Chef De Cuisine at Lux* South Ari Atoll. The 20-minute episode provides an introduction to Maldivian cuisine and features popular local dishes such as kandu kukulhu, baraboa mashuni, copy fathu satani, and garudhiya. The episode also details Maldivian food sustainability practices, the health benefits of Maldivian cuisine, outdoor cooking experiences, and the fresh farm-to-fork experience. The chef was also joined by the resort manager of LUX* South Ari Atoll, Mr. Masdhooq Saeed, who spoke about the importance of incorporating sustainable practices into the culinary scene.
This gastronomy episode will help to maintain a destination presence on high-impact channels such as TV. The episode will also help promote the local cuisine and uniqueness of traditional Maldivian flavors to the Indian market who are eager to explore different cuisines.
MMPRC said that this activity is aligned with MMPRC’s marketing strategies for the Indian market, crafted with a focus on ambiently strengthening the Maldives brand. The strategy involves marketing the various products and segments of tourism that the Maldives caters to. These products and segments are marketed to different audiences including those seeking luxury, romantic, or budget travel options from the Indian market.
India was the largest market for the Maldives in 2021, in terms of arrivals, with over 278,740 travelers and a market share of 22.6%. It is the largest source market for the Maldives this year as well - as of October 2022, India is the top source market for the Maldives, with over 186,388 arrivals.
The program featured Chef Mohammed Haneef, Chef De Cuisine at Lux* South Ari Atoll. The 20-minute episode provides an introduction to Maldivian cuisine and features popular local dishes such as kandu kukulhu, baraboa mashuni, copy fathu satani, and garudhiya. The episode also details Maldivian food sustainability practices, the health benefits of Maldivian cuisine, outdoor cooking experiences, and the fresh farm-to-fork experience. The chef was also joined by the resort manager of LUX* South Ari Atoll, Mr. Masdhooq Saeed, who spoke about the importance of incorporating sustainable practices into the culinary scene.
This gastronomy episode will help to maintain a destination presence on high-impact channels such as TV. The episode will also help promote the local cuisine and uniqueness of traditional Maldivian flavors to the Indian market who are eager to explore different cuisines.
MMPRC said that this activity is aligned with MMPRC’s marketing strategies for the Indian market, crafted with a focus on ambiently strengthening the Maldives brand. The strategy involves marketing the various products and segments of tourism that the Maldives caters to. These products and segments are marketed to different audiences including those seeking luxury, romantic, or budget travel options from the Indian market.
India was the largest market for the Maldives in 2021, in terms of arrivals, with over 278,740 travelers and a market share of 22.6%. It is the largest source market for the Maldives this year as well - as of October 2022, India is the top source market for the Maldives, with over 186,388 arrivals.
