An outdoor advertising campaign has been kicked off with Mediamond in Italy to increase brand presence for the Maldives.
Mediamond is Italy's leading editorial content digital sales house thanks to the joint strength of Mediaset - the first Italian media group, and Mondadori - the leading magazine publishing house.
The campaign, jointly conducted by Visit Maldives and Mediamond, targets to further promote the Maldives as a safe haven, increase brand presence, and a greater degree of affinity with the Maldives amongst Italians, in order to re-establish the Maldives as top of mind destination as they book winter holidays. To achieve this digital advertising of the Maldives will be displayed in 6 strategic areas in Milan. This will assist in creating awareness on different segments of tourism in the Maldives including romance, wellness, luxury, diving, and watersports. It aims to maintain a strong market presence at a time other island destinations have also become open to Italian travelers.
The campaign will promote the Maldivian resorts, hotels, guesthouses, and liveaboards, along with experiences unique to the Maldives to the Italian travel trade and tourists. This campaign is expected to increase future bookings and arrivals from the Italian market.
This campaign is held in line with Visit Maldives’ marketing strategy for the Italian market, aiming to promote the destination as a safe haven for Italian tourists. So far this year several activities were held targeting this market, including a campaign with Welcome Travels, a campaign with Easy Market, and BIT Milan.
Prior to the pandemic in 2020, Italy ranked as the 4th top source market to the Maldives with 46,690 arrivals while the country ranked as the 3rd top source market to the Maldives in 2019 with 136,343 arrivals.
Mediamond is Italy's leading editorial content digital sales house thanks to the joint strength of Mediaset - the first Italian media group, and Mondadori - the leading magazine publishing house.
The campaign, jointly conducted by Visit Maldives and Mediamond, targets to further promote the Maldives as a safe haven, increase brand presence, and a greater degree of affinity with the Maldives amongst Italians, in order to re-establish the Maldives as top of mind destination as they book winter holidays. To achieve this digital advertising of the Maldives will be displayed in 6 strategic areas in Milan. This will assist in creating awareness on different segments of tourism in the Maldives including romance, wellness, luxury, diving, and watersports. It aims to maintain a strong market presence at a time other island destinations have also become open to Italian travelers.
The campaign will promote the Maldivian resorts, hotels, guesthouses, and liveaboards, along with experiences unique to the Maldives to the Italian travel trade and tourists. This campaign is expected to increase future bookings and arrivals from the Italian market.
This campaign is held in line with Visit Maldives’ marketing strategy for the Italian market, aiming to promote the destination as a safe haven for Italian tourists. So far this year several activities were held targeting this market, including a campaign with Welcome Travels, a campaign with Easy Market, and BIT Milan.
Prior to the pandemic in 2020, Italy ranked as the 4th top source market to the Maldives with 46,690 arrivals while the country ranked as the 3rd top source market to the Maldives in 2019 with 136,343 arrivals.
