The Maldives Marketing and Public Relations Corporation (MMPRC / Visit Maldives) has invited several journalists from Japan to visit the Maldives on a familiarization (FAM) trip. The Japanese journalists arrived in the Maldives today for the event, which will be conducted from 11th - 17th January 2022.
The journalists from Japan consist of writers from publications and magazines which are highly popular among affluent audiences in the Japanese market, with a combined reach of millions. The team is accompanied by MMPRC's Public Relations Representative for Japan. The team of journalists will be hosted at Pullman Maldives Maamutaa and Mercure Maldives Kooddoo resort. During their stay, the team will familiarize themselves with the world-renowned Maldivian hospitality and unique experiences on offer for holidaymakers.
This trip provides the Maldives with the perfect opportunity to promote the destination as a safe haven for travelers from the Japanese market through online articles, publications, and the individual social media platforms of the visiting journalists. This trip is part of MMPRC’s marketing strategy for the Japanese market, which focuses on building greater brand awareness and promoting different segments of tourism available in the Maldives to the Japanese travel trade and travelers.
In 2019, a total of 44,251 travelers arrived in the Maldives from Japan, ranking the island nation as the 9th top source market for Maldivian tourism. The Japanese border is currently open, however, many restrictions are in place for domestic and international travel. MMPRC aims to maintain destination presence and to place the Maldives as the top choice destination to travel to as soon as the Japanese borders open for international travel.
The journalists from Japan consist of writers from publications and magazines which are highly popular among affluent audiences in the Japanese market, with a combined reach of millions. The team is accompanied by MMPRC's Public Relations Representative for Japan. The team of journalists will be hosted at Pullman Maldives Maamutaa and Mercure Maldives Kooddoo resort. During their stay, the team will familiarize themselves with the world-renowned Maldivian hospitality and unique experiences on offer for holidaymakers.
This trip provides the Maldives with the perfect opportunity to promote the destination as a safe haven for travelers from the Japanese market through online articles, publications, and the individual social media platforms of the visiting journalists. This trip is part of MMPRC’s marketing strategy for the Japanese market, which focuses on building greater brand awareness and promoting different segments of tourism available in the Maldives to the Japanese travel trade and travelers.
In 2019, a total of 44,251 travelers arrived in the Maldives from Japan, ranking the island nation as the 9th top source market for Maldivian tourism. The Japanese border is currently open, however, many restrictions are in place for domestic and international travel. MMPRC aims to maintain destination presence and to place the Maldives as the top choice destination to travel to as soon as the Japanese borders open for international travel.
