Maldives Marketing and Public Relations Corporation (MMPRC / Visit Maldives) has partnered with Zee Network to conduct a joint marketing campaign targeting the Middle Eastern market. The is a month-long campaign.
Under this campaign, advertisements about the Maldives will be broadcast on the two main Zee Network channels run for the middle east market, Alwan and Aflam, for a duration of 30 days. The 15-second spots will feature the Maldives as an ideal destination offering unique stay options and experiences for tourists seeking luxury, romantic, honeymoon, family, and adventure vacation options. The campaign focuses on building high attention and visibility for the Maldives and leveraging Zee Network’s wide network reach in the Middle East market.
Zee Network has a wide reach in the Middle East market, from local and Arab ex-pats to all south Asian audiences. Zee Alwan is an entertainment channel targeting Arabs in the Middle East and North Africa, offering a variety of content. Zee Aflam is the first and leading Bollywood movie channel in the region for the Arab audience. Beyond Bollywood, Zee Aflam premieres the latest Turkish movies, all dubbed in Arabic. The Maldives advertisements on these channels during the campaign will run in between 6 different programs on Zee Aflam and 5 different programs on Zee Alwan.
Last year, Maldives welcomed 91,413 tourists to the country from the Middle Eastern market with Saudi Arabia ranked as the top 7th market in the Maldives. From January to February this year the country has recorded 19,022 arrivals from the Middle East market. MMPRC has planned several activities targeting the Middle East market in an effort to maintain destination visibility. This includes joint-marketing campaigns, webinars, participation in major fairs and exhibitions, roadshows, and hosting familiarization trips.
Under this campaign, advertisements about the Maldives will be broadcast on the two main Zee Network channels run for the middle east market, Alwan and Aflam, for a duration of 30 days. The 15-second spots will feature the Maldives as an ideal destination offering unique stay options and experiences for tourists seeking luxury, romantic, honeymoon, family, and adventure vacation options. The campaign focuses on building high attention and visibility for the Maldives and leveraging Zee Network’s wide network reach in the Middle East market.
Zee Network has a wide reach in the Middle East market, from local and Arab ex-pats to all south Asian audiences. Zee Alwan is an entertainment channel targeting Arabs in the Middle East and North Africa, offering a variety of content. Zee Aflam is the first and leading Bollywood movie channel in the region for the Arab audience. Beyond Bollywood, Zee Aflam premieres the latest Turkish movies, all dubbed in Arabic. The Maldives advertisements on these channels during the campaign will run in between 6 different programs on Zee Aflam and 5 different programs on Zee Alwan.
Last year, Maldives welcomed 91,413 tourists to the country from the Middle Eastern market with Saudi Arabia ranked as the top 7th market in the Maldives. From January to February this year the country has recorded 19,022 arrivals from the Middle East market. MMPRC has planned several activities targeting the Middle East market in an effort to maintain destination visibility. This includes joint-marketing campaigns, webinars, participation in major fairs and exhibitions, roadshows, and hosting familiarization trips.
