Travel agents from leading travel agencies from India arrived in the Maldives by invitation from Maldives Marketing and Public Relation Corporations (MMPRC / Visit Maldives) for a familiarisation trip.

This trip is conducted with the aim to maintain the Maldives’ position as the top-of-the-mind destination in the Indian market.

The team consists of professionals from the media outlets which include I’m Travel Agent, MakeMyTrip, Nivalink, Aspen Vacations, and Holiday Karma. The team is hosted at Grand Park Kodhipparu, Crossroads Maldives, and Hideaway Beach Resort & Spa where they are experiencing the world-renowned Maldivian hospitality, unique experiences, and different cuisines at their host properties.

The purpose of this trip is to create awareness in the Indian market about how the Maldives has recovered as a destination after the pandemic and the unique products and experiences on offer for visitors.

The trip is forecasted to increase arrival figures and bookings from India to the Maldives.

As of June 2022, India is the leading source market for the Maldives this year with over 119,967 tourists visiting the destination from this market. India contributed 14.8% to the market share from the total of 809,603 arrivals recorded to the Maldives during this period. India was also the largest market in 2021 with over 278,740 travelers and a market share of 22.6%. Similarly, India was the largest market in 2020 with an arrival figure of 62,960 and a market share of 11.3%.