Visit Maldives has announced Bollywood superstar and entrepreneur Katrina Kaif as its new Global Brand Ambassador, marking a major move in its latest global marketing campaign.
The Maldives Marketing and Public Relations Corporation (MMPRC) said the collaboration aligns with its ongoing Summer Sale Campaign, aimed at boosting tourist arrivals by promoting the destination’s pristine beaches, vibrant marine life, and luxury experiences.
“Katrina Kaif’s global appeal and strong connection with diverse audiences make her the ideal face for the Sunny Side of Life,” said MMPRC CEO and Managing Director Ibrahim Shiuree. “We are proud to have her represent the Maldives as we continue to lead as a top-tier travel destination.”
Kaif expressed her excitement, calling the Maldives “the pinnacle of luxury and natural beauty.” She added, “This collaboration is about sharing the magic of the Maldives with the world.”
The Maldives has held the title of the World’s Leading Destination for five consecutive years.
The Maldives Marketing and Public Relations Corporation (MMPRC) said the collaboration aligns with its ongoing Summer Sale Campaign, aimed at boosting tourist arrivals by promoting the destination’s pristine beaches, vibrant marine life, and luxury experiences.
“Katrina Kaif’s global appeal and strong connection with diverse audiences make her the ideal face for the Sunny Side of Life,” said MMPRC CEO and Managing Director Ibrahim Shiuree. “We are proud to have her represent the Maldives as we continue to lead as a top-tier travel destination.”
Kaif expressed her excitement, calling the Maldives “the pinnacle of luxury and natural beauty.” She added, “This collaboration is about sharing the magic of the Maldives with the world.”
The Maldives has held the title of the World’s Leading Destination for five consecutive years.
