The Maldives Marketing and Public Relations Corporation (MMPRC/Visit Maldives) has unveiled an enhanced logo and updated brand identity as part of a strategic effort to strengthen the Maldives' image as a leading global travel destination.
According to MMPRC, the refreshed visual identity includes subtle changes to colour tones and a more prominent logotype, aimed at improving visibility across high-exposure platforms such as outdoor advertising. The overall look remains familiar, maintaining the essence of the iconic Maldives destination brand.
Alongside the logo update, refined brand guidelines have been introduced, featuring updated fonts and simplified design elements. The new approach places greater emphasis on destination-focused imagery while reducing the use of supplementary graphics to ensure a cleaner, more cohesive visual language.
MMPRC stated that the brand refresh reflects its continued commitment to presenting the Maldives as a world-class destination. The updated branding officially came into effect on 6th July 2025 across all platforms and mediums.
According to MMPRC, the refreshed visual identity includes subtle changes to colour tones and a more prominent logotype, aimed at improving visibility across high-exposure platforms such as outdoor advertising. The overall look remains familiar, maintaining the essence of the iconic Maldives destination brand.
Alongside the logo update, refined brand guidelines have been introduced, featuring updated fonts and simplified design elements. The new approach places greater emphasis on destination-focused imagery while reducing the use of supplementary graphics to ensure a cleaner, more cohesive visual language.
MMPRC stated that the brand refresh reflects its continued commitment to presenting the Maldives as a world-class destination. The updated branding officially came into effect on 6th July 2025 across all platforms and mediums.
