The Maldives has taken part in the Qatar Business & Luxury Travel (QBLT) Congress and is gearing up for participation in Meetings Arabia & Luxury Travel (MALT) Congress 2022.

QBLT Congress was held on 28th March in Qatar and MALT Congress 2022 will be held from 30th to 31st March in Dubai. Coinciding with both events, Visit Maldives is conducting a Maldives Roadshow in Dubai on 29th March 2022.

During these events, Maldives Marketing & Public Relations Corporation (MMPRC / Visit Maldives) aims to maintain a destination presence and promote the Maldives as the world’s leading destination in the Middle East market alongside industry partners. It comes under a new short term strategy devised to address the evolving geopolitical climate in the world following the effects of the Russia-Ukraine war. With Russia and CIS topping the arrivals figures in recent years, the strategy is aimed at mitigating the potential negative impact on arrival numbers from this region by restrategizing marketing activities in selected markets to minimise the potential adverse effects on the Maldives tourism industry and the nation’s economy.

QBLT Congress is a luxury closed-door, a boutique congress that brings together 50 of the biggest outbound travel buyers of MICE tourism from across Qatar. Tourism boards, hotels and resorts, DMC’s and other international luxury travel suppliers take part in the one-day intensive B2B event. The MALT Congress provides the opportunity for industry partners to connect, converse, and collaborate with regional buyers through pre-arranged one to one business appointments. The exhibition also features expert sessions on lessons learnt in 2021 and the future of the tourism industry.

After concluding participation in the QBLT Congress, Visit Maldives will hold a special roadshow in Dubai under the theme ‘Connect with the Maldives - Your Safe Haven’, alongside 08 industry partners.

During the roadshow, Visit Maldives and industry partners will showcase a destination presentation highlighting the products, experiences, and latest travel guidelines on the Maldives. The presentation will be followed by a productive night of networking and building new business relations, and a special raffle will be conducted awarding a free holiday in the Maldives.