Social media users launched the hashtag #BoycottBurgerKing after the fast-food restaurant chain promoted a sandwich on Twitter by using an aerial photo of the Suez Canal blockage.
In the advertisement, Burger King Chile superimposed the image of a Double Whopper sandwich in place of the 430-yard "Ever Given" cargo ship, which was grounded in the Suez Canal and halted maritime trade in the region for almost a week.
Burger King Global CMO Fernando Machado shared the ad on Twitter and wrote, “Great post from Burger King Chile” accompanied by a laughing emoji.
Meanwhile, many social-media users did not find it funny.
“The Burger King in Chile took advantage of the global trend of the ship and they suggested their sandwich was as big as the ship that got stuck in the Suez Canal,” wrote one social media user on Twitter.
Social-media users described the ad as “bad manners of the company” and urged other users to boycott Burger King restaurants and products.
In the advertisement, Burger King Chile superimposed the image of a Double Whopper sandwich in place of the 430-yard "Ever Given" cargo ship, which was grounded in the Suez Canal and halted maritime trade in the region for almost a week.
Burger King Global CMO Fernando Machado shared the ad on Twitter and wrote, “Great post from Burger King Chile” accompanied by a laughing emoji.
Meanwhile, many social-media users did not find it funny.
“The Burger King in Chile took advantage of the global trend of the ship and they suggested their sandwich was as big as the ship that got stuck in the Suez Canal,” wrote one social media user on Twitter.
Social-media users described the ad as “bad manners of the company” and urged other users to boycott Burger King restaurants and products.
