A team of writers and editors from prominent publications from the Middle East arrives for a familiarization trip upon invitation of the Maldives Marketing and Public Relations Corporation (MMPRC / Visit Maldives).
The writers and editors visiting the Maldives on this trip are from major luxury and lifestyle publications of the Middle East, particularly from Saudi Arabia, which is highly popular among affluent audiences. They will be hosted at Sheraton Maldives Full Moon Resort & Spa, The Westin Maldives Miriandhoo Resort, and Kuramathi Maldives. During their stay, the team will familiarize themselves with the world-renowned Maldivian hospitality and unique experiences on offer for holidaymakers, especially for luxury travelers.
Following the trip, this team will publish articles and pieces on Maldivian hospitality, which is expected to help maintain destination momentum and increase booking and arrivals from countries like Saudi Arabia from the Middle East.
This trip is part of MMPRC’s marketing strategy for the Middle Eastern market, which focuses on building greater brand awareness and promoting different segments of tourism available in the Maldives for luxury, family, and honeymoon travelers from this market.
The Maldives has received 3,189 arrivals from Saudi Arabia in the month of January 2022. Saudi Arabia was among the top source markets in 2021 as well, ranking 6th overall. MMPRC has been conducting several activities targeting Saudi Arabia and the wider Middle Eastern market, including joint campaigns, participation in major fairs, exhibitions, roadshows, webinars, and FAM trips. MMPRC further plans to conduct activities such as the Maldives Roadshow in Dubai, Media FAM Trips, and other marketing campaigns targeted at the Middle Eastern Market.
This year also celebrates an exceptional year to visit the Maldives – the Golden Jubilee celebration of tourism in the Maldives kicked off earlier last year with plans to conduct new and exciting activities throughout the year. MMPRC has planned over 60 in-person events for the year 2022, including 11 fairs, roadshows, and events scheduled for just the first quarter.
The writers and editors visiting the Maldives on this trip are from major luxury and lifestyle publications of the Middle East, particularly from Saudi Arabia, which is highly popular among affluent audiences. They will be hosted at Sheraton Maldives Full Moon Resort & Spa, The Westin Maldives Miriandhoo Resort, and Kuramathi Maldives. During their stay, the team will familiarize themselves with the world-renowned Maldivian hospitality and unique experiences on offer for holidaymakers, especially for luxury travelers.
Following the trip, this team will publish articles and pieces on Maldivian hospitality, which is expected to help maintain destination momentum and increase booking and arrivals from countries like Saudi Arabia from the Middle East.
This trip is part of MMPRC’s marketing strategy for the Middle Eastern market, which focuses on building greater brand awareness and promoting different segments of tourism available in the Maldives for luxury, family, and honeymoon travelers from this market.
The Maldives has received 3,189 arrivals from Saudi Arabia in the month of January 2022. Saudi Arabia was among the top source markets in 2021 as well, ranking 6th overall. MMPRC has been conducting several activities targeting Saudi Arabia and the wider Middle Eastern market, including joint campaigns, participation in major fairs, exhibitions, roadshows, webinars, and FAM trips. MMPRC further plans to conduct activities such as the Maldives Roadshow in Dubai, Media FAM Trips, and other marketing campaigns targeted at the Middle Eastern Market.
This year also celebrates an exceptional year to visit the Maldives – the Golden Jubilee celebration of tourism in the Maldives kicked off earlier last year with plans to conduct new and exciting activities throughout the year. MMPRC has planned over 60 in-person events for the year 2022, including 11 fairs, roadshows, and events scheduled for just the first quarter.
