Maldives Marketing and Public Relations Corporation (MMPRC / Visit Maldives) has initiated a ‘Cabvertising Campaign’ with Malaysia’s MyBump Media. This campaign will be held from 17 March to 17 May 2022.
MyBump Media is the leading crowdsourced ad tech platform for transit outdoor media advertising in Malaysia. They regularly have ads endorsed on cars by genuine consumer-matching and using demographic, geo-location, and consumer behavior data.
This campaign aims to promote the Maldives as a preferred and safe tourist destination for Malaysian travelers. It aligns with MMPRCs’ Southeast Asia market strategy to target various relevant segments. The Cabvertising Campaign with MyBump Media will assist to maximize the visibility of the Maldives in the Malaysia market and increase destination awareness and maintain brand presence by showcasing the unique experiences of Maldives. This campaign will also help to create greater awareness of guesthouses and affordable resort options available in the Maldives.
The Cabvertising Campaign will feature ads of Maldives on 30 cabs in locations such as KL City Center and KLIA/KLIA2 area. It will highlight 3 categories of the Maldives including honeymoon, underwater & tourism in general. Another feature of the campaign is a blog write-up, and dedicated mails promoting the Maldives will be sent out to the connections of MyBump Media. The Maldives will also be advertised to all MyBump drivers through in-app messaging, while the Maldives will be additionally mentioned on their Facebook and Instagram platforms.
MyBump Media is the leading crowdsourced ad tech platform for transit outdoor media advertising in Malaysia. They regularly have ads endorsed on cars by genuine consumer-matching and using demographic, geo-location, and consumer behavior data.
This campaign aims to promote the Maldives as a preferred and safe tourist destination for Malaysian travelers. It aligns with MMPRCs’ Southeast Asia market strategy to target various relevant segments. The Cabvertising Campaign with MyBump Media will assist to maximize the visibility of the Maldives in the Malaysia market and increase destination awareness and maintain brand presence by showcasing the unique experiences of Maldives. This campaign will also help to create greater awareness of guesthouses and affordable resort options available in the Maldives.
The Cabvertising Campaign will feature ads of Maldives on 30 cabs in locations such as KL City Center and KLIA/KLIA2 area. It will highlight 3 categories of the Maldives including honeymoon, underwater & tourism in general. Another feature of the campaign is a blog write-up, and dedicated mails promoting the Maldives will be sent out to the connections of MyBump Media. The Maldives will also be advertised to all MyBump drivers through in-app messaging, while the Maldives will be additionally mentioned on their Facebook and Instagram platforms.
