Coca-Cola has launched an exciting limited-edition packaging collaboration with Marvel, now available in the Maldives.
This new campaign, "Coca-Cola x Marvel: The Heroes," merges the iconic worlds of Coca-Cola and Marvel, offering fans an unprecedented experience.
The campaign features 13 Marvel characters, including popular figures like Deadpool and Wolverine, prominently displayed on Coca-Cola and Coca-Cola Zero Sugar bottles and cans. Each design showcases a dynamic mix of white, red, and black, transforming the products into collectible items.
An interactive element adds to the allure: consumers can scan QR codes on the limited-edition packaging to unlock exclusive augmented reality (AR) animations of their favorite Marvel heroes and villains. This feature provides an immersive way for fans to interact with the Marvel Universe directly from their smartphones.
In addition to the AR experience, select outlets in the Maldives are offering Marvel fridge magnets for free with the purchase of any two large PET bottles, further enhancing the campaign's appeal.
Kaushali Kusumapala, Country Director for Sri Lanka and the Maldives, expressed enthusiasm about the collaboration: “This campaign is about merging two beloved global brands to offer something special to our consumers here in the Maldives. We’re excited to give fans the chance to engage with their favorite Marvel heroes in an interactive, immersive, and fun way.”
To support the launch, Coca-Cola has rolled out a comprehensive marketing strategy including a TV commercial, Out-of-Home advertising, and vibrant social media content. The TV commercial will transport viewers into a magical world where opening a Coca-Cola can unlocks a gateway to the Marvel Universe, creating a unique and engaging experience.
This global campaign, which spans over 50 countries including North America, Latin America, Europe, China, Japan, and the Asia Pacific region, has been met with enthusiasm worldwide. Now, it’s the Maldives’ turn to join the celebration.
For over 138 years, Coca-Cola has been a beloved brand, known for refreshing beverages and engaging projects. Through its partnership with Maldives Aerated Water Company Pvt Ltd., Coca-Cola continues to bring joy and innovation to consumers in the Maldives.
This new campaign, "Coca-Cola x Marvel: The Heroes," merges the iconic worlds of Coca-Cola and Marvel, offering fans an unprecedented experience.
The campaign features 13 Marvel characters, including popular figures like Deadpool and Wolverine, prominently displayed on Coca-Cola and Coca-Cola Zero Sugar bottles and cans. Each design showcases a dynamic mix of white, red, and black, transforming the products into collectible items.
An interactive element adds to the allure: consumers can scan QR codes on the limited-edition packaging to unlock exclusive augmented reality (AR) animations of their favorite Marvel heroes and villains. This feature provides an immersive way for fans to interact with the Marvel Universe directly from their smartphones.
In addition to the AR experience, select outlets in the Maldives are offering Marvel fridge magnets for free with the purchase of any two large PET bottles, further enhancing the campaign's appeal.
Kaushali Kusumapala, Country Director for Sri Lanka and the Maldives, expressed enthusiasm about the collaboration: “This campaign is about merging two beloved global brands to offer something special to our consumers here in the Maldives. We’re excited to give fans the chance to engage with their favorite Marvel heroes in an interactive, immersive, and fun way.”
To support the launch, Coca-Cola has rolled out a comprehensive marketing strategy including a TV commercial, Out-of-Home advertising, and vibrant social media content. The TV commercial will transport viewers into a magical world where opening a Coca-Cola can unlocks a gateway to the Marvel Universe, creating a unique and engaging experience.
This global campaign, which spans over 50 countries including North America, Latin America, Europe, China, Japan, and the Asia Pacific region, has been met with enthusiasm worldwide. Now, it’s the Maldives’ turn to join the celebration.
For over 138 years, Coca-Cola has been a beloved brand, known for refreshing beverages and engaging projects. Through its partnership with Maldives Aerated Water Company Pvt Ltd., Coca-Cola continues to bring joy and innovation to consumers in the Maldives.
